John Bennett, Principal
I help technology companies develop focused, measurable marketing strategies for gaining marketshare and mindshare. My strategic work includes SWOT analysis, competitive analysis, messaging development, and the creation of go-to-market strategies. I write everything from business plans to market reports to case studies to blog posts. I routinely ghost-write for executives who are too busy to pen that guest column or editorial for a business or IT magazine. I’ve also written a short ebook, Safety Net, explaining IT security threats and best practices to the general public. You can learn about my ebook here.
In 2006 and the first half of 2007, I served as VP, Marketing for WildPackets (now Savvius), helping the company broaden its portfolio beyond network tools to include solutions for application performance measurement (APM), network forensics, and virtualization management.
I have extensive experience in the security market (including access management, network security, WiFi security, and Web services security), as well as the collaboration and Web conferencing markets.
Current and past clients include Accelitas (real-time account screening for financial services), Accellion (secure content collaboration), Barnes & Noble (eReaders), Cognio (RF analysis for WLANs; acquired by Cisco), Boomi (integration, data management, and workflow automation), Forum Systems (XML firewalls), Illumio (Zero Trust security), LightPole (Mobile Discovery and content publishing for mobile phones), NetContinuum (application firewalls), Proofpoint (email security and network security), Savvius (network and application analysis), Sentilla (pervasive computing solutions), Shape Security (defense against cyberattacks), Skybox Security (risk management for enterprise networks), TYZX (stereo vision systems; acquired by Intel), and Vernier Networks (WLAN security and network access control).
To learn about my coaching business, visit John Bennett Coaching.
“John struck me early on as someone who has an enormous amount of intellectual curiosity and therefore immerses himself completely in his projects. He is equal parts thinker, writer, and investigative reporter. He can cater his work to the appropriate audience (e.g. the 30,000 foot view or a dive into the weeds) with ease and brings both multi-industry experience and a technology understanding to his work. He is truly an extension of our communications team and I am grateful for his contribution.”
Other Contributors
Our team also includes:
IT security experts
Graphic design and UX experts
Web developers